Session

Being Direct (to consumer): Success in TV's new economy

Monday, November 5, 2018
4:30 PM - 5:30 PM
Great Room

In the footsteps of shoes, glasses, and beds, the direct-to-consumer (DTC) economy is reshaping media, with most major TV networks and studios predicted to have a DTC product in place by 2022. The benefits are clear: data aggregation for product development, a deeper relationship with the consumer, retention of market share in the face of cord-shaving. However, it is also high-cost and high-risk.

Join Banff Connect LA for a look into how this new economy being reflected at different scales and what it means for content producers and media companies alike, from niche-targeted plays to mass-reach strategies. 

 

More Speakers to be announced so stay tuned! 


Featuring:


Alia J Daniels
Co-Founder and COO
Revry, Inc.

Jocelyn Johnson
Director of Membership & Digital Video News
TheWrap.com

Thai Randolph
EVP and General Manager
Laugh Out Loud

Jeff Shultz
Chief Business Officer
Pluto TV

Sam Toles
Senior Vice President, Digital and New Platforms
MGM Television

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