November 5, 2018
W Hollywood | Los Angeles, CA

Media Leaders - Breakthrough Creators - Global Buyers

Presented annually by the Banff World Media Festival, BANFF Connect LA is an exclusive networking event connecting producers, broadcasters, distributors, content creators, and executives across the film, television, advertising and digital media industries.

  • NOVEMBER 2018 PROGRAM:

    BEING DIRECT (TO CONSUMER): SUCCESS IN TV'S NEW ECONOMY.

    In the footsteps of shoes, glasses, and beds, the direct-to-consumer (DTC) economy is reshaping media, with most major TV networks and studios predicted to have a DTC product in place by 2022. The benefits are clear: data aggregation for product development, a deeper relationship with the consumer, retention of market share in the face of cord-shaving. However, it is also high-cost and high-risk. Join Banff Connect LA for a look into how this new economy being reflected at different scales and what it means for content producers and media companies alike, from niche-targeted plays to mass-reach strategies.

    Featuring:

  • COMPANIES THAT ATTEND BANFF CONNECT LA

    Location

    W Hollywood
    6250 Hollywood Blvd, Los Angeles, CA 90028
    323-798-1300

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