November 5, 2018
W Hollywood | Los Angeles, CA

Media Leaders - Breakthrough Creators - Global Buyers

Presented annually by the Banff World Media Festival, BANFF Connect LA is an exclusive networking event connecting producers, broadcasters, distributors, content creators, and executives across the film, television, advertising and digital media industries.

MONDAY, NOVEMBER 5 2018

CHECK IN: 4:00 PM
PANEL: 4:30 PM

COCKTAILS TO FOLLOW

BEING DIRECT (TO CONSUMER): SUCCESS IN TV'S NEW ECONOMY.

Direct-to-consumer models have rocked the consumer products world, and now media is the latest industry to embrace DTC strategies, with most major TV networks and studios predicted to have a DTC product in place by 2022. The benefits are clear: data aggregation for product development, a deeper relationship with the consumer, retention of market share in the face of cord-shaving. However, it is also high-cost and high-risk. Join Banff Connect LA for a look into how this new economy is being reflected at different scales and what it means for content producers and media companies alike.

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