Session

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Monday, November 5
4:30pm - 5:30pm
Great Room

Being Direct (to consumer): Success in TV's new economy

Monday, November 5
4:30pm - 5:30pm
Great Room

Being Direct (to consumer): Success in TV's new economy

In the footsteps of shoes, glasses, and beds, the direct-to-consumer (DTC) economy is reshaping media, with most major TV networks and studios predicted to have a DTC product in place by 2022. The benefits are clear: data aggregation for product development, a deeper relationship with the consumer, retention of market share in the face of cord-shaving. However, it is also high-cost and high-risk.

Join Banff Connect LA for a look into how this new economy being reflected at different scales and what it means for content producers and media companies alike, from niche-targeted plays to mass-reach strategies.

More Speakers to be announced so stay tuned!