Session
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Tuesday, February 28
5:00pm - 6:00pm
Creative Partnerships with Lionsgate and YouTube
Tuesday, February 28
5:00pm - 6:00pm
Creative Partnerships with Lionsgate and YouTube
Kevin Beggs, Chairman of Lionsgate Television, and Susanne Daniels, YouTube's Global Head of Original Content, will discuss YouTube's first big-budget, Hollywood-produced television drama, which will be based on the "Step Up" film series, popularized by Channing Tatum.
This deal signals a momentous change in the entertainment industry, as YouTube gears to cement itself as a major player in scripted content buying. Beggs and Daniels will discuss how this deal came into play, the future of YouTube Red, and Lionsgate's eagerness to partner with streaming services on high-end content.
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