Being Direct (to consumer): Success in TV's new economy
4:30 PM-5:30 PM
In the footsteps of shoes, glasses, and beds, the direct-to-consumer (DTC) economy is reshaping media, with most major TV networks and studios predicted to have a DTC product in place by 2022. The benefits are clear: data aggregation for product development, a deeper relationship with the consumer, retention of market share in the face of cord-shaving. However, it is also high-cost and high-risk.
Join Banff Connect LA for a look into how this new economy being reflected at different scales and what it means for content producers and media companies alike, from niche-targeted plays to mass-reach strategies.
More Speakers to be announced so stay tuned!
Alia J Daniels
5:30 PM-7:00 PM