News

You are not currently viewing the most recent BANFF Connect LA.

    Go to BANFF Connect LA 2018


You are not currently viewing the most recent BANFF Connect LA. Go to BANFF Connect LA 2018.


  • NOVEMBER 2018 PROGRAM:

    BEING DIRECT (TO CONSUMER): SUCCESS IN TV'S NEW ECONOMY.

    In the footsteps of shoes, glasses, and beds, the direct-to-consumer (DTC) economy is reshaping media, with most major TV networks and studios predicted to have a DTC product in place by 2022. The benefits are clear: data aggregation for product development, a deeper relationship with the consumer, retention of market share in the face of cord-shaving. However, it is also high-cost and high-risk. Join Banff Connect LA for a look into how this new economy being reflected at different scales and what it means for content producers and media companies alike, from niche-targeted plays to mass-reach strategies.

    Featuring:

  • Search

    Event Menu

    Brand Menu